VAIO has always been dedicated to crafting user-friendly notebook computers since its inception. The name VAIO, derived from Video Audio Integrated Operation, symbolizes the blend of analog and digital technologies. The letters V and A form a wave shape representing the analog era, while I and O symbolize 1 and 0 of the digital era, illustrating the seamless integration of audio-visual and information technologies.

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In 2008, VAIO renamed itself as Visual Audio Intelligent Organizer, this reflects its commitment to infusing wisdom and innovation into products to enhance customer experiences.

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With a distinct brand personality at its core, VAIO stands out in the crowded notebook computer market. Renowned for its unique charm, a VAIO product is instantly recognizable among various brands.

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Headquartered in Azumino City, Nagano Prefecture, the birthplace of Sony's VAIO computer, the HQ oversees all management, development, and different manufacturing sites. Upholding its rich legacy and innovative spirit, VAIO continues to pioneer high-quality products crafted with meticulous attention to detail.

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Emphasizing craftsmanship and design, VAIO embodies a product philosophy centred on product excellence & quality and a service ethos focused on user satisfaction.

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The ultimate goal of VAIO is to lead the industry by introducing novel designs and technological breakthroughs, ensuring users worldwide benefit from its innovations.